To get Will Smith to come to Bombay, have him banned in China:

[Chinese] censors allowed only 20 foreign movie imports in 2005, leaving out Mr. Smith’s romantic comedy “Hitch.” The rejection rankled the actor; China is one of the fastest-growing movie markets… Mr. Smith appealed to [Sony] to introduce him to Chinese producing partners…

India has a robust movie industry with none of China’s political constraints. Mr. Lynton offered to introduce the actor to Indian producers, actors and directors. And the next month Mr. Smith took his first trip to India. [Link]

But Jiggyji’s deal with Bombay’s UTV seem to be mainly production outsourcing so far:

… the most popular movies are Bollywood musicals, a genre in which neither Mr. Smith nor Mr. Lassiter has any experience. As a result, their live-action movie produced with UTV could be filmed outside of India. The other film will be made in India where UTV has animation operations. [Link]

Ganda Ladka shared a funny story about the penetration of music videos in Africa:

Smith said he saw a woman in a [Mozambique] village one afternoon washing her clothes in a river… as Mr. Smith walked by, she pointed and shouted, “Gettin’ jiggy wit it!” a popular line from one Mr. Smith’s songs. “I was cracking up… she probably didn’t have a TV…” [Link]