Nike has just released a sneaker line for Native Americans called — no joke — the ‘Air Native’ (via Boing Boing):

American Indians have a much wider and taller foot than the average shoe accommodates. The average shoe width of men and women measured was three width sizes larger than the standard Nike shoe… The design features several “heritage callouts” as one product manager described it, including sunrise to sunset to sunrise patterns on the tongue and heel of the shoe. Feather designs adorn the inside and stars are on the sole to represent the night sky… [Link]

This is an outrage. How long have we been asking for Nike Air Indias?

According to the story, the Nike brand’s meaning is, ‘If you have a body, you are an athlete.’ Surely such a high bar for athleticism also applies to Calcutta babus and Gurgaon call centers?